The Dawn of the Integral Age

This is a blog post quoting a news website article about a scientific paper 2010-Oct-02 at 06:19 PDT

In this paragaph, I like to give some context about why I think this article is truly important.  Then I’ll quote it at length, giving the appearance that this blog post is more substantial than it actually is.

From This is a news website article about a scientific paper, by Martin Robbins, 27-Sep-2010

In this paragraph I will state in which journal the research will be published. I won’t provide a link because either a) the concept of adding links to web pages is alien to the editors, b) I can’t be bothered, or c) the journal inexplicably set the embargo on the press release to expire before the paper was actually published.

"Basically, this is a brief soundbite," the scientist will say, from a department and university that I will give brief credit to. "The existing science is a bit dodgy, whereas my conclusion seems bang on," she or he will continue.

I will then briefly state how many years the scientist spent leading the study, to reinforce the fact that this is a serious study and worthy of being published by the BBC the website.

This is a sub-heading that gives the impression I am about to add useful context.

Here I will state that whatever was being researched was first discovered in some year, presenting a vague timeline in a token gesture toward establishing context for the reader.

To pad out this section I will include a variety of inane facts about the subject of the research that I gathered by Googling the topic and reading the Wikipedia article that appeared as the first link.

This paragraph will be short so no one has to work too hard as they stop reading the quote and start reading whatever else I’m going to write.

The final paragraph will give tremendous praise to Martin Robbins for writing one of the most brilliant pieces of journalistic satire I’ve ever read, and for getting it onto the website of a respected British news organization.